I am going to drop this post in during my series on success characteristics to share an example of a key behavior of successful entrepreneurs. Successful entrepreneurs are able to organize their time, their space and their work. This week I was holding a training webinar on a few tools I use to organize my time. Again like my earlier post we cannot manage time. We can organize our time and manage ourselves in time. We cannot organize ourselves without causing huge frustration – but we can organize our time. Organizing your time prevents over utilizing your energy and efforts to achieve an objective. Spend just enough time – no more – to complete the right action One of my business associates had commented in the webinar – “Glenn it isn’t fair: it’s just not fair that you can write a blog in less than an hour”. Another person stated it takes them a week to write a blog post. I look at using resources to organize my time to keep me from overspending my time – and only spending enough time to accomplish my objective efficiently.
This time organization and spending enough time to meet your objective leads to my why for blogging and why I have developed a “speed blogging” skill and process over the past year. I understand exactly why I blog and why I do it rather than outsourcing it. The reason I blog is – not about making money or making sales of my products or services – that is a why focused on “pursuit of a result”. And those of you that know me – - results are an important focus of mine. It isn’t even about getting leads and building my list. I blog because I want to help people. I want to help people build businesses that serve their lives. I want to share what I am learning, what I am discovering. It is how I communicate with my friends, business associates, suppliers, customers and prospects. I might send a friend to my blog to find out in more details than Twitter what I am up to, my associates and customers can get a real sense of where I my thoughts and energy are focused – what I am working on and focusing on as I help people design and build businesses that serve their lives. I do blog to grow my business too! A result that is an outcome of my actions. I blog to reach my prospective customers through the internet and through Google, Yahoo and Bing. The search engines are my most valued supplier partners. Here is why! I do not attempt to market my services to everyone. My goal isn’t to do business with everyone who needs what I have. Gosh that would be everybody! My goal is to reach and do business with the people who believe what I believe.
I communicate with Google and the other search engines because I want them to help me find the people who are aligned with what I believe. I want Google to put me in touch with the people who believe like I do – who like what I have to say. Google does this by reviewing the content on my website and then delivering search engine results to people because my content is relevant to their search. WOW – did you get the power of that? Be who you are – be authentic – talk about yourself and what you believe and how that can help others. The search engine’s billion dollar technology will actually introduce you to people who are looking for what you have! Do you get that? This is not about tricking Google and the other search engines, if you try to trick Google – you are just trying to trick the potential customer on the other side of the search result. That makes no business sense at all. A relationship that starts with trickery will never serve your life.
I am not trying to be everything to everybody I am trying to communicate through Google, Yahoo and Bing to people who have a common belief like I do.Those are the people who will choose to work with me and that I will enjoy working with. I do not want to be everything to everybody trying to be everything to everybody will not help you build a business that serves your life – it will not bring you customers you enjoy working with that you can serve delightfully. Seeking everybody who needs what you have will bring you more qualified people for sure, many of whom will buy – but your service will not come from joy, It will not delight you and the customer because you are both being served – you will deliver what you have to – maybe with regret and only because you have to. Share what you believe – what your purpose is – attract others with your passion – they will share your beliefs and resonate with them. No selling is necessary!
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Great article, this is what blogging is about. You just have it, or you don’t. Some people are made to be artist, some are condemned to be bloggers (trust me, I know how you feel!). But being authentic has never been this rewarding before. You can just write about yourself, things you are passionate about and find some goofball across the globe replying on your article (Holland, Europe to be exact).
Facing so many tasks every day there always comes a moment you sit back in your chair and get that lightbulb above your head lighting you up with inspiration. When you know that feeling, blogging isn’t hard. It’s just relieving yourself of an abundant urge to share your thoughts with the world, never knowing where you might end up.
Paul Thanks again for you many comments! My energy goes out to you on the WC loss – I think there were some bad calls late. I was pulling for you. On the comment I for one have never been accused of being the one who always speaks up and can’t shut up – so I am living proof that if your reason is authentic – it works and isn’t a dread it gives you joy to share. I am tickled to have an international commenter here on the site and part of our growing community – welcome and come back soon!
Glenn